Acquisition channels
Track campaign sources and downstream actions using agreed attribution and consent rules.
Connect membership, campaigns, and store operations
Commerce and membership operations
Integrate customer touchpoints, merchant activity, and operational reporting. Define identity, data permissions, and campaign measurement across channels.
Overview
A shared platform for operators and merchants
Connect membership, campaign, and transaction data through reviewed interfaces. Establish source ownership and consistent metrics before expanding personalization.
Customer profiles
Unify permitted membership and interaction data with defined identity resolution and access controls.
Segmented campaigns
Configure eligible audiences, offers, and campaign rules, then evaluate incremental results.
Campaign analytics
Align participation, redemption, and transaction metrics with source lineage and refresh definitions.
Merchant collaboration
Coordinate participating merchants, campaign assets, and reporting responsibilities.
Online-to-offline workflows
Integrate commerce and redemption flows with existing order, payment, and store systems where interfaces permit.
Capabilities
Acquisition, segmentation, and operational reporting
Capabilities are scoped to source-system access, field conditions, and operational responsibilities.
Intelligent customer acquisition
Run targeted advertising and promotional campaigns across multiple channels—including social media, search engines, email, and SMS—to reach high-value audiences and guide them to the shopping mall.
Omnichannel acquisition
Acquire customers through diverse channels such as online ads, social media, and word-of-mouth marketing.
Data mining & analytics
Understand customer preferences and needs to enable more accurate and effective marketing strategies.
Campaign management
Create and manage diverse promotional campaigns such as discounts, bundle offers, and giveaways to attract more customers.
Personalized marketing
By analyzing customer profiles and real-time data, the platform delivers personalized experiences such as content recommendations and targeted promotions—boosting satisfaction, loyalty, and conversion rates.
Precise customer profiles
Build accurate customer profiles through consumer data analysis, behavior tracking, and social engagement insights.
Customer segmentation
Segment customers into distinct groups—such as students, professionals, or families—and tailor marketing strategies accordingly.
Personalized recommendations
Analyze purchase history and preferences to recommend relevant products and services, increasing conversion and satisfaction.
Data-driven operations
Track customer behavior, sales performance, and campaign results in real time to optimize marketing strategies and operational decisions, improving retention and repeat purchases while maximizing overall performance.
Data collection & analysis
Collect and analyze data from online ads, social media, and search engines to improve customer acquisition efficiency.
Data visualization
Visualize customer insights and performance metrics through intuitive dashboards for fast decision-making.
Data-driven decision making
Leverage analytics and insights to support smarter, faster, and more effective business decisions.
Value
Shared workflows for three user groups
Use operational evidence to prioritize improvements and assess results.
Operators
Run smarter. Build commercial value.
- Coordinate merchant campaigns
- Compare channel and campaign results
- Review membership and redemption trends
Customers
Discover more. Shop with ease.
- Find participating stores and offers
- Access membership services
- Use supported online and in-store channels
Merchants
Reach the right customers. Grow sales.
- Join shared campaigns
- Follow redemption and order activity
- Review store-level performance
FAQ